About Us

Headquartered in Madison, WI, Select Marketing has emerged from Select Publishing, Inc. as the direct mail and email marketing leader reaching agriculturalists and outdoor enthusiasts. We use the most relevant and response-driven customer communications through our unique methods of engagement marketing for higher client ROI. Select Publishing has mastered direct marketing fundamentals since 1981. We build brand awareness that instills loyalty and drives revenue.

We have developed our mailing lists for almost 30 years to target buyers within the respective markets. Our opt-in email lists have resulted via organic growth primarily through our historic contact with our target groups and our early adoption of email collectors. Web analytics technology allows us to track customer activity in real-time. We can customize our programs to utilize our best, most targeted emails to maximize efficiency and client value.


Over 1,300,000 Outdoors Sports Enthusiasts Opt-in emails
• Average age: 52.4
• Average number guns owned: 11.7
• Average income: $84,500 / year
• Average annual outdoor spending: $3,000
• 91% hunt / 71% shoot (clay/target)

Creative Services

We continue to create responsive email programs for our clients. We have developed a multi-touch email review system to properly customize the client’s creative/ideas.

Within our proprietary system:
•We aggressively maintain our mailing lists to keep the printed messages in front of the industry’s top buyers.
•We continually train our creative services department to deliver the latest marketing ideas to our clients.
•We constantly refine our white listed servers to ensure our IP addresses are always fresh.
•We perform inbox monitoring on email accounts from ISPs across the U.S. to maintain up to 98% Inbox delivery.
•We maintain our feedback loop partnerships with all major ISPs to constantly improve our authentication process
and deliverability.
•We offer list hygiene services for customer-provided email lists to discover the hidden value within the list, increase
deliverability and increase efficiency.
•We create customer interaction via Facebook, Twitter, online surveys, mobile and more.

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